Founding member pricing — limited spots
Build your first interactive lead magnet.
A step-by-step build-along course that takes you from a passive PDF nobody reads to a working interactive lead magnet — built by you, in a weekend.
- No developer. No expensive tools. Just you, AI, and a clear process.
- Works anywhere you can paste HTML — WordPress, Squarespace, Kajabi, Wix.
- Walk out with a live, embedded, branded tool your audience actually uses.
Get early access + founding member pricing
- Founding member price locked in at signup
- First access before public launch
- Founding members get a live Q&A session included
Be honest about the PDF
Your lead magnet isn't working. Here's why.
It's not your offer. It's not your audience. It's the format.
PDFs get downloaded and forgotten
It sits in their downloads folder. Unopened. Doing nothing. Your subscriber doesn't convert because there's no moment of engagement.
Generic tools attract the wrong people
No segmentation. No personalisation. Everyone gets the same thing regardless of where they are or what they need. Your nurture sequence misses completely.
Passive content creates passive subscribers
People who interact with your lead magnet are 3× more likely to buy. A tool that does something beats a document that says something every time.
Real builds · not mockups
What interactive lead magnets actually look like
Quiz
Parent Reflection Quiz
Weighted scoring across 6 result profiles, personalised outcomes, and segmented email opt-in. Built for Honey Learning — used as the primary list-building tool.
Planner
Time Audit Weekly Grid
28-slot colour-coded weekly planner. Drag-to-paint time blocks, live stats, coaching insights, reflection prompts, and a printable summary screen.
Scenario Cards
Speak Up — Self-Advocacy Tool
8 real-life student scenarios with coached responses and emoji confidence ratings. Session summary shows a personalised confidence map at the end.
Audit Tool
Interactive Course Audit
Guides course creators through mapping their existing content, identifies interactive upgrade opportunities, and generates a personalised build blueprint.
Mini Course
Study Strategies Session Builder
Interactive study session planner — students build a warm-up, focused work, and cool-down session across a 40-minute study block.
Reflection Tool
The Stuck Sort
Student stress and mindset check-in. A three-category bubble system guides students to identify what is actually blocking them and take one next action.
The course
What you'll build — module by module
01Mindset
What makes a lead magnet actually work
Ditch the PDF mindset. Learn the difference between passive and interactive, why interaction drives conversion, and how to choose the right format for your audience.
02Strategy
Choose your lead magnet type
Quiz, scorecard, checklist, calculator, or decision tree? Map your audience's burning question to the tool type that answers it best — and plan your result logic.
03Build
Build the logic and content with AI
Use Claude to draft your questions, result profiles, and outcome copy. A structured prompting system that keeps your voice — and produces output actually worth using.
04Build
Code the interactive version — no dev experience needed
Build your tool in HTML/CSS/JavaScript with AI as your coding partner. Step-by-step with checkpoints — you don't need to understand code, just how to direct it.
05Launch
Embed it on your page
Works on WordPress, Squarespace, Kajabi, Wix and more. Covers your email platform connection, segmentation fields, and tested embed steps.
06Launch
The follow-up sequence that converts
A personalised lead magnet needs a personalised nurture sequence. Use the result data to trigger tailored emails — and turn subscribers into buyers.
★Bonus
Founding members: Live Q&A session
Join a live build session with Rachel. Bring your work-in-progress, ask questions, and get unstuck in real time. Founding members only — not included in the full-price offer.
Be honest with yourself
This is for you if… and not if…
✦ This is for you
- You already have an audience or are actively building one
- You have a lead magnet that's not converting the way you hoped
- You run a service business, course, coaching offer, or membership
- You've used AI tools at least a few times — you don't need to be an expert
- You want to build it yourself, not outsource it
- You have a website you can paste HTML into
This isn't for you
- — You've never used AI tools and aren't interested in trying
- — You want someone to build it for you (that's Built by Rach)
- — You don't have a business or offer yet
- — You're expecting a fully custom, coded-from-scratch app
- — You want a Canva PDF with a button on it
Stop starting from scratch.
Join the waitlist and lock in founding member pricing before this goes public. Build your first interactive lead magnet — and have something genuinely worth sharing.