About
I'm not a coder. I'm not a tech bro.
I'm a teacher who got obsessed with figuring out how to make good work easier — for myself, and for the people I work with. I think that's actually why it works.
It started on the couch
Not with a business plan. Not with a "personal brand strategy". On the left-hand edge of my couch, TV humming in the background, after I'd sent my friend Ash something I'd built for fun — a little quiz for her baking business that matched people to one of her recipes.
She replied: "You have found your thing. This is what you need to do."
The thing is — she was right, and I think I already knew. I'd been the early adopter, the one experimenting on a $20-a-month AI plan, quietly building useful things and giving them away. What I hadn't done yet was back myself.
I don't know this yet, but I can learn it, test it, figure it out, and then share what I learn with you.
The teacher bit isn't the backstory. It's the method.
I spent years as a teacher and learning designer. Meeting people where they're at, breaking complex things into steps someone can actually take, building confidence through doing — that's the job. And it turns out getting AI working in a real business is exactly that job.
AI implementation isn't a tech problem. It's a people problem. It's a learning problem, a confidence problem, a "how do humans adopt new tools without losing themselves" problem. You can buy all the software you like — if the human isn't ready, it won't matter.
That's why the villain around here is the generic prompt pack. The content that's technically fine and completely dead behind the eyes. AI should help you sound more like yourself, not less — it should amplify your expertise, not sand off everything that makes it yours.
What I actually do
I help experts, educators and service business owners turn what they know into things people can actually use — interactive tools, lead magnets, sales pages, workflows, learning resources, systems. Ready-made, built together in a sprint, or handed over entirely and built for you.
One of my favourite moments: a student with a Year 10 history test the next day and no past papers. We put the syllabus into AI together and built an interactive study game, live, in the session. Their review at the end — "Can we do another one?" — is the whole point. The tool didn't replace the teaching. It made the teaching land.
That's what I want for your business too. Not automation for the sake of looking busy. Useful things, built properly, that help you do more good work with good people.