Free guides

Built for doing, not just reading.

We don't have a knowledge problem.

Almost anything you want to know is a search away. The hard bit is making sense of it, making it work for you and making it stick. So every guide here is complete, not a teaser, and each one ends with one thing to try this week.

If you read one and go and do it yourself, brilliant. That's the point. If you'd like support doing it, that's what the pathways are for.

12Guides

77Minutes of reading

$0And no email gate

Start here

If you only read one.

Foundations7 min read

The Half-Built Audit

Four half-built AI things. One page to decide what stays.

“I started with AI and it got away from me.”

HALFBUILT

Voice & prompts7 min read

The Voice File

Adjectives don't make it sound like you. One file does.

“Everything it writes sounds like a press release.”

VOICEFILE

Building things7 min read

The Lead Magnet That Isn't a PDF

Downloads aren't leads. Build the version that asks back.

“People grab the download and never open it.”

MAGNET

All of them

The whole library.

Foundations7 min read

The Half-Built Audit

Four half-built AI things. One page to decide what stays.

“I started with AI and it got away from me.”

HALFBUILT

Voice & prompts7 min read

The Voice File

Adjectives don't make it sound like you. One file does.

“Everything it writes sounds like a press release.”

VOICEFILE

Building things7 min read

The Lead Magnet That Isn't a PDF

Downloads aren't leads. Build the version that asks back.

“People grab the download and never open it.”

MAGNET

Foundations7 min read

The AI Foundations Checklist

Stop re-explaining your business. Nine things to set up once.

“I paste the same background into every chat.”

FOUNDATIONS

Foundations6 min read

Which AI Tool, Actually

Stop buying tools by name. Sort them by the job.

“I'm paying for four AI tools and using one.”

TOOLMAP

Voice & prompts6 min read

Kill the AI Tells

Readers can tell. The words and shapes that give it away.

“People can tell AI wrote it, and I can't see how.”

TELLS

Voice & prompts6 min read

The Three Repeats Method

Explain it three times and it's an asset. Build it once.

“I keep writing the same pricing email from scratch.”

REPEATS

Building things7 min read

The Automation That Stays On

Automations fail silently. Build one that tells you.

“My Zap stopped months ago and I'm scared to open it.”

AUTOMATE

Building things6 min read

Prompts That Hold

A prompt that worked once was luck. Build one that holds.

“It nailed it on Monday and produced rubbish on Tuesday.”

SKELETON

Teaching it6 min read

Get It Out of Your Head

Steps are the easy half. Get the judgement written down.

“The business can't be left alone for a fortnight.”

SOP

Teaching it6 min read

Why Your Team Won't Use It

Rollouts fail for people reasons. Five stages that hold.

“We bought the licences and nobody's using them.”

ADOPTION

Teaching it6 min read

The Course Nobody Finishes

Completion is a design problem. Seven fixes from a teacher.

“They buy it, start it, and stop at module two.”

COURSEFIX

If you came from Instagram

Yes, the comment thing is real.

Every guide has a word. Comment it on the post and the link lands in your DMs, automatically, within a minute or so. No form, no funnel, no eleven-email sequence afterwards. It's an automation I built — which, honestly, is the whole demonstration.

You can also just… scroll up and click one. Nobody's stopping you.

The catch

There isn't one, but here's the deal.

Reading is free and always will be. Each guide has a working file underneath it — the template, the prompt pack, the worksheet — and that one asks for an email, because that's how I know who this is landing for and what to build next.

Take the guide. Skip the file. Genuinely fine.