Tools I use, and how I use them.

The AI I build with, every single day.

Every interactive tool on this site, the site itself, client builds, prompts, plans — built in conversation with Claude. If you only add one AI tool to your business, it's this one.

The other AI on the bench.

Where I learned this whole game — starting on the $20 plan, experimenting my way in. Still open daily for brainstorming, second opinions and quick thinking-out-loud on my phone.

Where my sites live and how they ship.

This website is a GitHub repo that deploys itself to Vercel every time something changes. No page builder, no lock-in — I own every line.

Design for everything that isn't code.

Social tiles, workshop decks, PDF resources. The brand kit means everything comes out in my colours without thinking about it.

My email list and every form on this site.

Every tool gate, waitlist and signup here lands in Kit, tagged by where it came from — so people get emails about the thing they actually cared about. Moved my list here and haven't looked back.

Bookings without the subscription bloat.

Every sprint booking and build chat runs through TidyCal. One-off price, does the one job perfectly.

The all-in-one funnel builder I outgrew — honestly.

Full honesty: I just moved this website off Systeme, because I wanted to own every pixel. But if you're starting out and want funnels, email and checkout in one place for close to free, it's still what I'd hand you.

The CRM machine for client builds.

When a client needs pipelines, SMS follow-up, reviews and booking in one heavy-duty system, this is what I build it in. Overkill for most solos — exactly right for teams.

Payments, minus the drama.

Payment links for sprints, invoices for builds. It just works, and clients trust the checkout.

The automation glue behind this site.

Every form here posts to an n8n workflow: brief lands in my inbox, contact gets tagged in Kit, spreadsheet updates itself. The Three Repeats, automated — and you can self-host it.

The visual automation on-ramp.

When a team isn't ready for n8n, Make is what I hand them — drag-and-drop scenarios their own people can read and fix. Same Three Repeats thinking, gentler learning curve.

Email, docs, sheets — the boring backbone.

Sprint briefs file themselves into Sheets, client docs live in Drive, and my custom-domain email builds more trust than any landing page.

Voice typing that actually keeps up.

Most of my briefs, emails and prompts start as me talking. Flow turns rambling into clean text everywhere on my Mac — it's the closest thing I have to a superpower.

Video and audio editing by editing text.

Workshop recordings and video walkthroughs get edited like a doc — delete the sentence, the video cuts itself. Filler words gone in one click.

Where the messy thinking gets a home.

Project notes, client handover docs, content planning — the thinking layer before anything gets built. Every done-for-you build ships with its walkthrough doc.

Where half my clients already live.

Most interactive tools I build end up embedded in a client's WordPress site — and when they're on Divi, the build slots straight into their layout. If your site is WordPress, everything I make works there.

Work management for teams with moving parts.

For client teams juggling projects, boards and approvals, this is where I wire their workflows — automations, forms and dashboards their whole team actually opens.

Serious forms, fast.

When a client needs conditional logic, payments or approvals in a form yesterday, Jotform gets it live before a custom build would earn its keep.

The email platform many clients arrive with.

Plenty of client lists already live in Mailchimp — so I build the automations, templates and campaigns where they are instead of forcing a migration.

Checkout for the product-selling clients.

When a client sells physical products, I don't reinvent ecommerce — I build their quizzes, content systems and automations around a Shopify store.